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SEO, as you might have already know, is an acronym for search engine optimization. In the simplest of words, it's the way search engines like Google.com, Yahoo.com, Bing.com and others present your page in users' search results on their sites. Cool, how do they that? Well, they do that via sophisticated software tools, called spiders. Consider the whole internet as an empty room, with air particles as websites. Now sneak a spider into that room. Each tiny step that this spider would take now is essentially crawling a website (as the room is dark and full of websites). This is how search engines crawl through the web picking up site after site, studying them and ranking them. This ranking is important, really important. A higher ranked website by Google will always be on the first page of Google's search results for a related query compared to a lower ranked one. So, in order to get ranked higher, you and I need SEO. SEO is like black pepper without which fried egg might not...

A successful SEO campaign almost always relies on the keywords used. As elements that search strings are matched against, they can propel a website forward, helping it rank on search engines. The significance of individual keywords, however, is slowly dwindling, and keyword-based search engine optimization is losing its strength. Blame it on black hat practices that, even when they're being cracked down, have left lasting effects. This is because there are now factors that are far more important than keyword presence: • Keyword placement matters more than usage frequency. That is, using keywords in the title tag and header has more weight than using them five times in the content. • Using synonyms is more than acceptable. Now that Google is more sophisticated in interpreting data of a website, keyword specificity is fading. So even if different key phrases are used, as long as they have similar context, Google can place them in the exact same category, theoretically. • Semantic se...

One of the secrets to creating more web traffic with your posts is to build in some backlinks. To build high quality backlinks is one of the most popular methods to boost your content over the competition. However, finding the right methods to build the backlinks is going to take a little effort. Everything starts with understanding what a backlink is and what it will do for your content. From there, you can then extend your efforts to build even more backlinks using creative and effective means that maximizes the potential of your content. What is a Backlink? A backlink is an incoming hyperlink that connects the web page or content to another website. Backlinks are very important when it comes to page ranking as Google rates them highly. However, the backlinks themselves must be of good quality in order to generate the rankings needed to boost your content ahead of the competition. Quality of the backlinks is important because having 10 good ones will beat 200 bad ones in terms of Goo...

If you're a business owner or a member of a marketing team, you probably know that businesses depend upon data. Tracking trends and patterns is what allows you to get ahead of the dips in the market, and make informed decisions on the direction of your company. Those same rules that apply to business apply to owning a website. In order to deliver the best possible experience and ensure that customers from around the world are able to access your site, you need to understand from where traffic is coming from and how to leverage that information to your benefit. Setting Your Site Up With A Tracking ID Google analytics won't start collecting data from your website until you've implemented a tracking code into your website's files. The tracking code is basically a block of JavaScript code that will collect data about the html that visitor used to get to your site, any cookies that the visitors has collected during their browsing history, and information about what type of b...

When search engines start indexing the pages on your site, they don't just focus on the writing. Web crawlers employed by services like Google and Bing shuffle through your site's structural code looking for any relevant information that they might offer to their customers. Some of the information includes things like backlinks, tags and even images. Images make up a big part of any website. They help to excite the visual senses of readers and offer a little extra entertainment value. What most blog owners don't realize is that all of the photos that they upload to their site aren't confined to their site alone. Crawlers make sure that these images also show up within their respective search engines sites. Image searches can have the effect of drawing in large numbers of new readers that were just looking through content in Google images. You can benefit from this traffic and increase your average subscriber by practicing image optimization. Image Optimization Tip #1: A...

5 easy ways to improve the SEO of a blog  A blogger needs to know at least the minimum on SEO. For it, you don't need to be an SEO expert but you need to know the minimum so that your posts are well indexed in the search engines. The phrase "content is king" is one of the widest spread Internet memes being used by so many bloggers, with the idea that you should focus on having quality content, while the rest don't matter much. This is not true. Quality content is important, but it shouldn't be the only concern of a blogger today. In addition to producing quality content, your text needs to be optimized for the search engines. Boost traffic & increase SERP visibility with SEO 5 easy ways to improve the SEO of a blog Now, let's see what would be the basics that any blogger needs to learn about SEO and other simple SEO knowledge. Below are 5 easy tips to improve the SEO of your blog: 1. Define the keyword When you write a post, it is recommended to choose th...

The search engine optimization (SEO) is a good chance to promote your blog on Google search results and other search engines. For those who don't understand how SEO works, I've posted some articles on this blog that may help, but it's important to understand that there are good and bad techniques that could have a direct impact on your ranking. So, in this post I'll talk about the terms known to those who are familiar with SEO - the black and white hat - and we will get to know what's good and what is not when we think about optimizing our website and its content. What is black hat seo? From the 'SEO dictionary', the term black hat has to do with the abusive techniques that will force the search engines to look at a specific site and rank it. This might work at first, but the algorithms can already see some of these techniques that have become common for a fast result. Such practices to trick the search engines are, for example, the excessive use of keyword...